Wednesday, April 25, 2012
Tuesday, April 24, 2012
5
REASONS
WHY
IDEAS
MATTER!
1. Intellectual property promotes economic growth and development
2. Intellectual property encourages innovation and creativity
3. Intellectual property benefits companies large and small
4. Intellectual property is good for consumers
5. Intellectual property provides long-term benefits for society
2. Intellectual property encourages innovation and creativity
3. Intellectual property benefits companies large and small
4. Intellectual property is good for consumers
5. Intellectual property provides long-term benefits for society
Why/Do Ideas Matter?
Ideas Matter is a consortium of cross-sector enterprises, small and medium-sized businesses and trade associations that aims to expand awareness and promote the benefits of intellectual property (IP). We firmly believe that IP—and the ideas that lie underneath them—are important to the economy, important to society, important to companies both large and small. In other words, Ideas Matter.
Despite its importance, intellectual property (which includes patents, design rights, trademarks, domain names and copyrights) remains a complex and often misunderstood topic. We want to tell the personal stories of individuals and businesses that are thriving due to IP and give attention to the enormous value that IP and innovation brings to companies, economies and society.
Monday, April 23, 2012
Super Secret Hypersonic Aircraft Flew Out of Its Skin
Talk About Great Ideas!
By Lee Ferran | ABC News – 10 hrs ago
Related Content
Super Secret Hypersonic Aircraft …
It turns out that tearing through the
atmosphere at 20 times the speed of sound is bad for the skin, even if you're a
super high-tech aircraft developed by the government's best engineers at its
far-out research agency.
DARPA, the Defense Advanced Research Project Agency,
has made public its best
guess about what might have caused its unmanned arrowhead-shaped Hypersonic Technology
Vehicle (HTV-2) to suddenly
lose contact and crash in the Pacific just a few minutes after slicing
through the sky at Mach 20 last August: it was going so fast its skin peeled
off.
After an eight-month investigation, DARPA
concluded that even though the HTV-2 was expected to lose some of its skin
mid-flight, "larger than anticipated portions of the vehicle's skin peeled from
the aerostructure," the agency said in a
statement Friday.
The agency said it expected the HTV-2,
which goes so fast it can make the commute from New York to Los Angeles in 12
minutes, to experience "impulsive shock waves" at such speeds, but shocks it
experienced last August were "more than 100 times what the vehicle was designed
to withstand."
While the test was very public, the details
of the HTV-2's design, stability system and potential purpose remain highly
classified.
Two months after DARPA's test, the Army
tested its own hypersonic
aircraft - this one a long-range
weapon system called the Advanced Hypersonic Weapon (AHW) designed to strike
any target in the world in just a couple hours.
8 Habits of Highly Productive People
Great Idea 2
By Alexandra Gekas 
how to be more productive
While your co-workers start every day enjoying a cup of coffee together in the break room, you're barely able to find time to call your doctor. While they're taking lunches, you're rushing through another meal at your desk. Sound familiar? Here's the good news: This apparent discrepancy may not mean you've got a bigger workload or that you're a harder worker. Instead, it may mean that they've mastered certain time-saving skills and habits that you haven't-until now. From prioritizing your workload to learning which projects don't need to be perfect, read on to discover eight workplace habits that'll boost your productivity and lower your stress levels. Photo by: Thinkstock
1. They make it a point to take breaks.
Americans seem to think that constantly working is synonymous with being productive, but unless your brain is functioning at its maximum level, you may not be getting as much work done as you think. "[Taking breaks] is like hitting the reset button. It helps you empty out your 'brain cache' so you have room to refill it," says Christine Hohlbaum, author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World. First and foremost, she recommends taking lunch every day-and leaving your desk to do it. "When you have a 'working lunch,' it's just not very efficient. At some point you're going to lose attention," she says. Ultimately, eating while you work will cause you to suffer on two fronts: you won't be able to pay attention to your food-a surefire way to overeat-and you won't be giving your work the proper attention it deserves. In addition to a "real" lunch break, Hohlbaum suggests allotting time for other breaks as well. She recommends taking five minutes in the morning, before starting work, and at least a 10- to 15-minute break in the afternoon. Whether you take a short walk, read a book or stare out of the window with a cup of tea, it'll help you recharge and improve your overall productivity. "It's really important to take time off because otherwise your brain will reach a saturation point," Hohlbaum says, explaining that when this happens, it becomes hard to focus on even the simplest task. "At that point, you need to push away from your computer and take a break."
Learn 9 things you shouldn't say on a job interview.
Americans seem to think that constantly working is synonymous with being productive, but unless your brain is functioning at its maximum level, you may not be getting as much work done as you think. "[Taking breaks] is like hitting the reset button. It helps you empty out your 'brain cache' so you have room to refill it," says Christine Hohlbaum, author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World. First and foremost, she recommends taking lunch every day-and leaving your desk to do it. "When you have a 'working lunch,' it's just not very efficient. At some point you're going to lose attention," she says. Ultimately, eating while you work will cause you to suffer on two fronts: you won't be able to pay attention to your food-a surefire way to overeat-and you won't be giving your work the proper attention it deserves. In addition to a "real" lunch break, Hohlbaum suggests allotting time for other breaks as well. She recommends taking five minutes in the morning, before starting work, and at least a 10- to 15-minute break in the afternoon. Whether you take a short walk, read a book or stare out of the window with a cup of tea, it'll help you recharge and improve your overall productivity. "It's really important to take time off because otherwise your brain will reach a saturation point," Hohlbaum says, explaining that when this happens, it becomes hard to focus on even the simplest task. "At that point, you need to push away from your computer and take a break."
Learn 9 things you shouldn't say on a job interview.
2. They start their day off on the right foot.
According to a recent study at the Fisher College of Business at Ohio State University, if an employee is in a bad mood when they arrive at work-whether because of familial problems or a stressful commute-it can decrease their productivity by as much as 10% that day. So unless you come in to the office every day in a great mood (and who does?), start your day with 5 to 10 minutes of time dedicated to decompressing. "Create a ritual. Maybe it's meeting in the coffee break room or going around the office to greet everyone. It doesn't matter what you do, as long as you foster a sense of connection [with your coworkers]," Says Holhbaum. "Swinging by to say 'hi' to your colleagues when you walk in gives you a sense of focus. When you feel you're part of a bigger effort, you feel more connected to why you're there and that can make all the difference in the world." Re-focusing your mind at the beginning of the day will also create a sense of calm, helping you to disregard outside stressors and zero in on your daily tasks. "If we're actually able to start the day centered, then we'll have a longer tolerance period before we get off track," Holhbaum says.
According to a recent study at the Fisher College of Business at Ohio State University, if an employee is in a bad mood when they arrive at work-whether because of familial problems or a stressful commute-it can decrease their productivity by as much as 10% that day. So unless you come in to the office every day in a great mood (and who does?), start your day with 5 to 10 minutes of time dedicated to decompressing. "Create a ritual. Maybe it's meeting in the coffee break room or going around the office to greet everyone. It doesn't matter what you do, as long as you foster a sense of connection [with your coworkers]," Says Holhbaum. "Swinging by to say 'hi' to your colleagues when you walk in gives you a sense of focus. When you feel you're part of a bigger effort, you feel more connected to why you're there and that can make all the difference in the world." Re-focusing your mind at the beginning of the day will also create a sense of calm, helping you to disregard outside stressors and zero in on your daily tasks. "If we're actually able to start the day centered, then we'll have a longer tolerance period before we get off track," Holhbaum says.
3. They make mindful food choices.
You are what you eat, and eating a heavy mid-day meal will often make you feel lethargic for the rest of the afternoon. "Consider what you're eating at lunch. If you're having that post-pasta slump at 2 p.m., and need java or cookies to pep back up, maybe you should try a salad or something a bit lighter so you won't lag," suggests Hohlbaum. The key is keeping your blood sugar levels steady throughout the day, according to Kari Kooi, RD, corporate wellness dietician at The Methodist Hospital in Houston, who recommends three light meals and two snacks at regular intervals. "Heavy meals can make you feel sluggish because they require more energy to digest," Kooi says. "[A quality lunch] will consist of a fiber-rich carbohydrate, like water-rich veggies, and a lean protein, like chicken or fish," she says. And what does Kooi suggest you avoid? "A highly processed meal, like some of the frozen meals in the grocery store, will not give you the sustainable energy you need. The less processed the better when it comes to keeping your energy levels up." When you hit that midday slump, Kooi suggests going for proteins like mixed nuts and fruit instead of the usual energy-zapping pretzels, cookies or candy, which cause your blood sugar levels to spike and then drop and may even make you hungrier, according to Kooi.
Check out 50 snacks under 100 calories.
You are what you eat, and eating a heavy mid-day meal will often make you feel lethargic for the rest of the afternoon. "Consider what you're eating at lunch. If you're having that post-pasta slump at 2 p.m., and need java or cookies to pep back up, maybe you should try a salad or something a bit lighter so you won't lag," suggests Hohlbaum. The key is keeping your blood sugar levels steady throughout the day, according to Kari Kooi, RD, corporate wellness dietician at The Methodist Hospital in Houston, who recommends three light meals and two snacks at regular intervals. "Heavy meals can make you feel sluggish because they require more energy to digest," Kooi says. "[A quality lunch] will consist of a fiber-rich carbohydrate, like water-rich veggies, and a lean protein, like chicken or fish," she says. And what does Kooi suggest you avoid? "A highly processed meal, like some of the frozen meals in the grocery store, will not give you the sustainable energy you need. The less processed the better when it comes to keeping your energy levels up." When you hit that midday slump, Kooi suggests going for proteins like mixed nuts and fruit instead of the usual energy-zapping pretzels, cookies or candy, which cause your blood sugar levels to spike and then drop and may even make you hungrier, according to Kooi.
Check out 50 snacks under 100 calories.
4. They keep a flexible to-do list.
Making a daily list of to-dos is a great way to stay on top of your work. However, there is one pitfall-it can make you inflexible. "A lot of people feel their day's been wrecked if they have to change their plan, but the most effective people understand that's part of the job," says Vicki Milazzo, author ofWicked Success Is Inside Every Woman. "I always start my day with a plan, but by 9 a.m. I've busted that plan." However, according to Paula Rizzo, a master list-maker and founder of ListProducer.com, it's important to keep some form of a to-do list, no matter how much your day changes. For example, Rizzo begins her days with a master list, which she continually updates throughout the course of the day to note the items that haven't been done or to add tasks as they crop up. Before leaving work, Rizzo will make a fresh list for the next day. The key, she says, is referencing the changing list throughout the day to keep herself on course. "Just putting a little extra work into it will keep you on track."
Making a daily list of to-dos is a great way to stay on top of your work. However, there is one pitfall-it can make you inflexible. "A lot of people feel their day's been wrecked if they have to change their plan, but the most effective people understand that's part of the job," says Vicki Milazzo, author ofWicked Success Is Inside Every Woman. "I always start my day with a plan, but by 9 a.m. I've busted that plan." However, according to Paula Rizzo, a master list-maker and founder of ListProducer.com, it's important to keep some form of a to-do list, no matter how much your day changes. For example, Rizzo begins her days with a master list, which she continually updates throughout the course of the day to note the items that haven't been done or to add tasks as they crop up. Before leaving work, Rizzo will make a fresh list for the next day. The key, she says, is referencing the changing list throughout the day to keep herself on course. "Just putting a little extra work into it will keep you on track."
5. They use technology with intent.
In today's 24/7 all-access world, it's hard to get a handle on technology use. While it's impossible to avoid it altogether, you can be disciplined about how much time you spend perusing the Web. Set aside a specific time, say 15 minutes after lunch, to scroll through your social networking sites or other favorite websites-and stick to it. Or try something like Google Chrome's website blocker, which allows you to set restrictions to your online time by either totally blocking your favorite websites or just restricting the timeframes within which you are allowed to check them. In addition to surfing the Internet, it's important to watch your email habits. Whether you give yourself 15 to 30 minutes at a set time each day to check your personal email, or you allow yourself brief intervals between tasks, Holhbaum says the key is to be very mindful of the time you're spending checking your non-work inbox. "Have a very clear distinction between what's personal and what's work. If that's a part of your 'OK I need to zone out for a little bit' time, that's fine. But you need to be clear and be mindful of what you're doing." Even work-related emails can become a distraction if not properly managed. Ask yourself if email is the best method of communication, or if you're better off calling the person. "Sending 100 emails isn't [always] going to be the most productive thing. And as we know, emails beget emails. They're like little rabbits," Hohlbaum jokes. "If it's a one-way communication, for example forwarding an airplane itinerary, you don't need to have any answer [so email works]. But if you want detail or you know the person won't respond right away by email, pick up the phone," she says.
Find out 15 keyboard shortcuts you never knew.
In today's 24/7 all-access world, it's hard to get a handle on technology use. While it's impossible to avoid it altogether, you can be disciplined about how much time you spend perusing the Web. Set aside a specific time, say 15 minutes after lunch, to scroll through your social networking sites or other favorite websites-and stick to it. Or try something like Google Chrome's website blocker, which allows you to set restrictions to your online time by either totally blocking your favorite websites or just restricting the timeframes within which you are allowed to check them. In addition to surfing the Internet, it's important to watch your email habits. Whether you give yourself 15 to 30 minutes at a set time each day to check your personal email, or you allow yourself brief intervals between tasks, Holhbaum says the key is to be very mindful of the time you're spending checking your non-work inbox. "Have a very clear distinction between what's personal and what's work. If that's a part of your 'OK I need to zone out for a little bit' time, that's fine. But you need to be clear and be mindful of what you're doing." Even work-related emails can become a distraction if not properly managed. Ask yourself if email is the best method of communication, or if you're better off calling the person. "Sending 100 emails isn't [always] going to be the most productive thing. And as we know, emails beget emails. They're like little rabbits," Hohlbaum jokes. "If it's a one-way communication, for example forwarding an airplane itinerary, you don't need to have any answer [so email works]. But if you want detail or you know the person won't respond right away by email, pick up the phone," she says.
Find out 15 keyboard shortcuts you never knew.
6. They balance their workload.
Different tasks require different levels of concentration, which you can use to your advantage. Start by identifying-and placing-the tasks you have into two categories: weeds and intensive work. Weeds are small, manageable things such as handling email, phone calls and minor organizational tasks. Intensive work is anything that requires an extended period of concentration, such as management tasks, preparing presentations, writing or editing. "Miscellaneous routine tasks are like weeds in your garden; we all have them, and no matter how often we try to get rid of them, they never go away," says Milazzo. "Yet they do have to be handled, and pulling a few weeds can provide a restorative break from more intensive work." Milazzo recommends splitting up long sessions of intensive work with regular 15- to 30-minute intervals of weed pulling. This way, you'll accomplish a variety of tasks while not burning out on one type of work.
Different tasks require different levels of concentration, which you can use to your advantage. Start by identifying-and placing-the tasks you have into two categories: weeds and intensive work. Weeds are small, manageable things such as handling email, phone calls and minor organizational tasks. Intensive work is anything that requires an extended period of concentration, such as management tasks, preparing presentations, writing or editing. "Miscellaneous routine tasks are like weeds in your garden; we all have them, and no matter how often we try to get rid of them, they never go away," says Milazzo. "Yet they do have to be handled, and pulling a few weeds can provide a restorative break from more intensive work." Milazzo recommends splitting up long sessions of intensive work with regular 15- to 30-minute intervals of weed pulling. This way, you'll accomplish a variety of tasks while not burning out on one type of work.
7. They put perfectionism in its place.
While turning in perfect work has been encouraged since kindergarten, that attitude can be counterproductive if it's not managed. It's important to pick your battles. "Women, by nature, are somewhat perfectionist," says Milazzo. "So we need to distinguish what requires perfectionism," she says. Of course you want to put your best foot forward in all situations, but if you're strapped for time, prioritize. If, for example, you're writing an informal memo or email to a co-worker, give it a quick look and spell-check it, but resist the urge to re-read it three times over. If, on the other hand, you're creating a brochure for your company or preparing an important presentation, then that's the time to put all of your perfectionist tendencies to good use.
See the best body language for any situation.
While turning in perfect work has been encouraged since kindergarten, that attitude can be counterproductive if it's not managed. It's important to pick your battles. "Women, by nature, are somewhat perfectionist," says Milazzo. "So we need to distinguish what requires perfectionism," she says. Of course you want to put your best foot forward in all situations, but if you're strapped for time, prioritize. If, for example, you're writing an informal memo or email to a co-worker, give it a quick look and spell-check it, but resist the urge to re-read it three times over. If, on the other hand, you're creating a brochure for your company or preparing an important presentation, then that's the time to put all of your perfectionist tendencies to good use.
See the best body language for any situation.
8. They know how to say "no."
It's easy to get distracted or overwhelmed at work. But one of the secrets of highly productive people is that they learn when and how to say "no." For starters, say "no" to whiners, complainers and distracting people. One way to do that, according to Rizzo, is by wearing headphones. "That sends the message that you're busy and it drowns out the noise as well," she says. When it comes time to say "no" to the boss, tread lightly but firmly. You don't have to spell out n-o per se; rather, ask her to prioritize what's most important given what's on your plate. "When an employee does that, the boss usually comes to their senses and they get it," Milazzo says. "You don't want to make your boss the enemy; you want your boss to know you're there for the company, and that you're there for them. If they know that, they're more likely to listen to what you say."
It's easy to get distracted or overwhelmed at work. But one of the secrets of highly productive people is that they learn when and how to say "no." For starters, say "no" to whiners, complainers and distracting people. One way to do that, according to Rizzo, is by wearing headphones. "That sends the message that you're busy and it drowns out the noise as well," she says. When it comes time to say "no" to the boss, tread lightly but firmly. You don't have to spell out n-o per se; rather, ask her to prioritize what's most important given what's on your plate. "When an employee does that, the boss usually comes to their senses and they get it," Milazzo says. "You don't want to make your boss the enemy; you want your boss to know you're there for the company, and that you're there for them. If they know that, they're more likely to listen to what you say."
Sunday, April 22, 2012
Great Idea 1
Soooo, "What"do we do when the computer freezes?
Ughhhh! If your PC has ever been infected -
or worse, if it's infected right now - you're probably groaning. Yes it's a
pain, but the good news is: you can remove viruses yourself, for free.
STEP 1: Back Up Documents, Photos and
Videos.
Save your important data to an external drive. Be sure to scan this drive and its contents after you remove the virus; you don't want to re-infect your computer after the clean-up.
Save your important data to an external drive. Be sure to scan this drive and its contents after you remove the virus; you don't want to re-infect your computer after the clean-up.
STEP 2: Reboot in Safe Mode
You have to prevent the virus from running when you try to remove it. To do this, reboot in safe mode. Safe mode runs only the Windows operating system and a few key programs. It's a way to limit any malware from launching. Restart your computer and hit the F8 key on the keyboard repeatedly until you get to a black screen with the option of restarting in Safe Mode. Choose "Safe Mode with Networking" so that you can still get on the Internet.
You have to prevent the virus from running when you try to remove it. To do this, reboot in safe mode. Safe mode runs only the Windows operating system and a few key programs. It's a way to limit any malware from launching. Restart your computer and hit the F8 key on the keyboard repeatedly until you get to a black screen with the option of restarting in Safe Mode. Choose "Safe Mode with Networking" so that you can still get on the Internet.
STEP 3: Download Virus
Scanner/Removal Tools
I recommend downloading two to three different programs to find and remove the malware. One may do the job, but three will almost certainly do the job. These three have worked for me and come highly recommended by PC Magazine and CNET:
Malwarebytes
SuperAntispyware
PC Tools
I recommend downloading two to three different programs to find and remove the malware. One may do the job, but three will almost certainly do the job. These three have worked for me and come highly recommended by PC Magazine and CNET:
Malwarebytes
SuperAntispyware
PC Tools
STEP 4: Run Virus
Scanners
Download, double-click to install, accept all the defaults they recommend, and then run each. This will take a while. When the programs locate a virus or any suspicious items, allow the programs to delete the files.
Download, double-click to install, accept all the defaults they recommend, and then run each. This will take a while. When the programs locate a virus or any suspicious items, allow the programs to delete the files.
STEP 5: Reboot
Normally
Reboot your computer normally; no need for safe mode. You should be back to normal now. If you have files backed up on an external drive, plug it in and use the security programs you downloaded to scan that drive before you open or transfer any files. If the virus is gone, go to step 6.
Reboot your computer normally; no need for safe mode. You should be back to normal now. If you have files backed up on an external drive, plug it in and use the security programs you downloaded to scan that drive before you open or transfer any files. If the virus is gone, go to step 6.
**IF YOU STILL HAVE THE
VIRUS**
Many people will recommend you reinstall Windows or try system restore or download a registry cleaner. I say that at this point, most people should take the computer to a local PC repair shop. Where I live, it costs about $120 to get the virus removed and a clean version of Windows installed. It is a personal decision how you proceed from here, but take into account the value of your time.
Many people will recommend you reinstall Windows or try system restore or download a registry cleaner. I say that at this point, most people should take the computer to a local PC repair shop. Where I live, it costs about $120 to get the virus removed and a clean version of Windows installed. It is a personal decision how you proceed from here, but take into account the value of your time.
STEP 6: Add Security
How did you get that virus in the first place? Even if you don't know, it's clear you need more protection. PC Tools is a real-time virus scanner that you can use as your ongoing protection, or install something like Avast or AVG. All three are very good, free, anti-virus programs. Also Microsoft's Security Essentials comes well recommended.
How did you get that virus in the first place? Even if you don't know, it's clear you need more protection. PC Tools is a real-time virus scanner that you can use as your ongoing protection, or install something like Avast or AVG. All three are very good, free, anti-virus programs. Also Microsoft's Security Essentials comes well recommended.
You should also go to the Control Panel of
your computer, and in the security section click Windows Update. Make sure that
it's set up to regularly update. And if you think someone else accidentally
installed malware on your computer, it's a good idea to give other members of
the family their own sign-on accounts that don't have admin privileges. This
way, if the kids try to download software that could harbor viruses, they won't
be allowed to. And yes, this means you should keep your admin password private.
(Also, if they've installed any file-sharing programs, now would be a good time
to remove them. P-2-P music and movie sites do expose you to a lot of junk.
STEP 7- Damage Control
Viruses are a gateway to identity theft and spam. So after you disinfect your computer it's a good idea to check your credit (annualcreditreport.com is the credit report site that the Fair and Accurate Credit Transactions Act forced the credit unions to create for consumers to access yearly free reports). You should also change all your passwords, especially your email password and any passwords for your financial institutions. Here's my method for creating easy-to-remember rock-solid passwords.hat is in the world.
Viruses are a gateway to identity theft and spam. So after you disinfect your computer it's a good idea to check your credit (annualcreditreport.com is the credit report site that the Fair and Accurate Credit Transactions Act forced the credit unions to create for consumers to access yearly free reports). You should also change all your passwords, especially your email password and any passwords for your financial institutions. Here's my method for creating easy-to-remember rock-solid passwords.hat is in the world.
Saturday, April 21, 2012
Do Big Ideas Still Matter? Yes.
Many digital agencies have been experimenting with new ways of working to try to get at those ideas and executions that a traditional agency couldn’t dream of. I was working at Organic when we rolled out the “Three Minds” initiative, meaning that for every brainstorm, we needed to have at least three people from three disciplines in the room. This is similar to what Big Spaceship has been trying to do by throwing together teams of creatives, strategists, technologists and production.
Digital agencies think that this is a point of differentiation. They think that online, social and viral are so complex that they need all this brainpower to figure it out. What ends up happening when you put a technologist and/or producer into a room with creatives? Executions. It’s a natural and inevitable thing. And I believe it’s a distraction from getting to a better and bigger idea.
I believe that when you add in people whose jobs are to make things (technologists build, producers produce, etc.) too early in the creative process, before the idea is baked, you shortchange the idea. The idea becomes smaller and less compelling.
Creative teams go there all the time too. Too often do I hear an art director or copywriter say “OK, so the idea is a game within a banner.” No. That’s not the idea. That’s an execution. What’s the idea?
People may argue that the mass audience doesn’t care about the idea; all people will remember is the commercial, billboard or Facebook app (no one remembers banners). I disagree. People remember the campaign which was essentially that story dreamt up one late night in a conference room by a creative partnership.
In the traditional advertising agency model, the two-person copywriter and art director partnership is designed to tell stories. The idea isn’t a TV spot, a print ad or a billboard. The idea isn’t a banner, a microsite or a Facebook app. The idea is a story. It’s a story with a hook, that draws people in, makes them feel something and act on that. And as humans, we love stories.
I believe that for digital agencies to compete with the traditional ones, they need to be better at developing compelling ideas. A big traditional shop can always farm out a digital execution, but digital agencies can’t farm out the idea generation.
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